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DOTCOMOLOGY AND PROFIT GLORY
DEFINING A USABLE SITE
Good Content is Critical,
Ease of Access to Information,
Quick Access to Information,
Cleanly Designed Pages,
Download Status And
Usability Problems
BUILDING INTERACTIVITY AND PERSONALIZATION
Graphics And Web Copy.
CHOOSING A DOMAIN NAME
Using Expired Domains to Skyrocket Your Traffic, The Host
TESTING AND PERFORMANCE
Functionality Testing, Content Proofing, Monitoring and
Tracking.
TRACKING YOUR SALES
Building Credibility and Maintaining it, Provide Contact Information, Offer a Guarantee
And Provide a Brief Bio.
Tracking Your Sales.
Like any business, it is absolutely vital to track and maintain your
sales records. You should have a clear understanding of your income
and expenditures.
There are many ways to keep track of your sales. Using orthodox
methods such as keeping a paper journal is time consuming. Simple
spreadsheet programs as well as basic accounting software are
available at minimum or no cost. However, it is advisable to install
advanced accounting software such as QuickBooks, Quicken, or
Microsoft Money to keep track of your accounting.
Such advanced programs save you time by sorting your register
transactions by date, transaction amount, document number (e.g.
check number), order entered, or cleared status. The tracking
feature
included in such software tracks, by user, changes made to each
transaction. Daily, weekly, monthly as well as yearly sales reports
can
be generated with a few clicks. These reports help you analyze the
sales of each and every product. Logs and reports can be generated
to
keep track of all your customers.
NOTE: Affiliate marketing solves many of the aforementioned
tracking problems for you automatically. When you become an
affiliate
and resell other company’s products for a profit, the company you
are
affiliated with keeps track of your traffic and sales automatically
and
presents all this information to you in easy to read charts and
graphs.
Click here to learn about a turn-key affiliate marketing system that
you can use to earn multiple streams of income on the Internet.
Building Credibility and Maintaining it
Finally, make sure that you build trust and credibility for your
business. We discussed earlier the importance of credibility.
Credibility
is a key ingredient for any successful business venture. Building
and
enhancing the credibility of the products and services you offer is
an
ongoing and full-time effort.
Why not make sure the website you use works as hard as you do
to establish credibility? Let's look at elements that can be built
into a
well-designed website to enhance credibility in the eyes of your
potential customers.
Offer a Guarantee
Nothing beats a solid, believable guarantee for building credibility
online.
It may be hard to believe, but buying via the Internet is
still
unfamiliar and uncomfortable territory for many people. It is up to
you, the business owner, to put their minds at ease. One way to do
this would be to offer an unconditional, 100% money back guarantee.
By assuming all of the risk, you will earn instant credibility
points with
most potential customers.
Provide Contact Information
Even the best guarantee won't help establish credibility if the
potential customer cannot contact you. Post accurate contact
information on your website and make it easy to find. Provide as
many
methods of contact as possible; do not simply post a link to an
email
address. For maximum credibility, post the complete mailing address,
phone number (preferably a toll free number), and email addresses
for
customers to use if they feel the need to contact you.
Provide a Brief Bio
Familiarity is one of the most effective tools for building
credibility
on the Internet. How do you establish familiarity in a faceless,
impersonal medium like the Internet? Simple, tell people about
yourself. Post a page that provides a thumbnail sketch that
describes
who you are. Be sure to include personal data as well as
professional
credentials.
Place your photo on the page so people can put a face ith your name. Creating familiarity will impart another level of
credibility for you and, by extension, for the product you
represent.
In this chapter, we looked at how to build your website and
explained many of the elements your website must contain to be
effective.
We discussed web hosting and domain names and even
talked about how to use expiring domain names to get free traffic
flowing to your website. And we’re only getting started! In the next
chapter, we’re going to look more closely at some of the more
popular
and successful Internet business ideas.
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