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Copyright © Charlie Page
There seems to be a growing
sentiment on the Internet that email marketing is in big
trouble. Only this morning I read one report that claims that
"95% of email marketing messages" won't be
deliverable in the near future. Every day we read new, and
increasingly intense, articles about how Habeas will put us
all out of business.
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Yet in the face of what is undeniably a troubling situation, I
know people who have only started marketing via email
(primarily using ezines) in the last few months and are
prospering.
Given these two seemingly opposite pieces of evidence, I
wonder if it's time to revisit the basic tenets of successful
email marketing? In that light, I offer these five ways to
succeed with email marketing in any environment.
One. Understand that it takes work. If there really is an
automated way to spend a few hours a week working at an online
business and make big bucks I respectfully ask to see the
proof. Feel free to email me with the details, but only if you
are personally making over $200,000 a year. ;)
The Internet provides a wonderful opportunity to anyone
willing to work, learn and apply the skills they gain. It's
also the fastest way short of Las Vegas to go broke if you are
looking for a quick buck. Like any business, look at your
online business as a long-term venture and you will do well.
Which brings us to point #2.
Two. Commit to quality. Want to know the absolute, #1,
surefire way to beat the spam filters at their own game?
Produce information that is so valuable that readers will take
action in order to receive it and notice when they don't
receive it.
It's all too easy to blame filters for non-delivery when in
fact readers don't take what we say seriously because we don't
stand out from the crowd. We, as email marketers, have an
obligation to produce content of such high quality that
readers clamor for it. Doing this is actually quite easy if
what you have to say is relevant to your reader's life and
comes from your heart. Commit to quality and the marketplace
will reward you.
Three. Be personal. I've spoken to so many people over the
years that said "I'm not a writer so I can't produce an
ezine (or write an article, or a sales letter, etc.)" But
once I see what they have written I'm shocked by their
insight, desire to succeed and skill. Some of the best ezines
I've ever read wouldn't hold up to an examination by a fourth
grade English teacher ... but they changed my life by teaching
me something. Do that, change their life and teach them
something, and your email marketing will be well received.
Four. Be flexible. I can't recall a time on the Net where
being flexible was more important than now. If spam filters
are killing us we must learn to adapt. We must be informed. We
must adapt. We must overcome. If our email does not get
through we must find a way to get the message to readers
another way. If readers want HTML we give it to them. If they
want weekly editions vs. bi-weekly, we meet that need. You
will never go wrong meeting the needs of your readers. Which
leads to point five.
Five. Know your readers. Readers are individuals, just like
you and me. Great email marketing is a lot less about using
pithy wording and making an emotional appeal that it is about
knowing and meeting the needs of your subscribers.
The good news is that subscribers love to interact. They love
to tell you about their needs dreams and desires. The more you
listen the more you can meet those needs and make the profits
you seek.
Is it too late to begin email marketing successfully?
No way.
Use the five suggestions above as a platform and begin to
build your email marketing business today. Just like the story
of Chicken Little, there will always be those who claim the
sky is falling. Don't let them dissuade you from acting.
Commit to quality, be yourself and provide a product or
service of value. Combine those things with a little
"sweat of the brow" and you simply cannot help but
doing well.
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Charlie Page is the owner of the Directory of Ezines, the
first and most comprehensive list of quality ezines that
accept advertising available on the Internet. Charlie can show
you how to sell more products and earn more affiliate
commissions using the Internet's #1 marketing method ... ezine
marketing!
CLICK
HERE to learn more ...
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