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How to Market
with Ezine Articles
Copyright © Charlie Page
Of all the ways that people
have invented to sell things over the Internet, writing free
articles to run in ezines is perhaps the most effective. One
great thing about this method of marketing is that you can do
it with NO money. So if you are just starting your Internet
marketing career, put away the Visa and warm up that keyboard!
Article marketing may be the perfect way to market. It's free
to do. It educates prospects. It gets your message in front of
thousands of interested prospects you would NEVER reach
otherwise. It's viral. Best of all ... it works!
Click
Here For More Details
So what is "article marketing" and how can it impact
your world?
Glad you asked. ;) What we call "article marketing"
is simply writing informative articles and having those
articles run in ezines. If that sounds hard, it's not. Let's
run the numbers for a moment.
There are over 300,000 ezines out there. Estimates say that
over 90% of them use free articles in their ezines. That means
there is a HUGE market for your articles, no matter what you
want to write about.
We like to say it this way. From cat food to Katmandu, there's
an ezine out there for everyone. You included.
The Big Picture
The first step is to understand the goal of article marketing.
The goal is to write an informative article and have it run in
as many TARGETED ezines as possible. When people read the
article they see your resource box at the end of the article,
click to your website and buy your stuff. They learn
something, and you make money. Very simple.
Notice the emphasis on targeted? Please, please, whatever you
do, do not waste an editors time with articles that they don't
need. One of the greatest things about the Directory of Ezines
is that you can use it to find the perfect ezines for your
articles ... fast. Use the DOE, but never spam editors with
articles they can't use.
<Getting off soapbox now> ;)
How to Write the Article
You want to write an informative article about something you
know. Once you chose your subject, here's the magic formula
for writing the article. Five easy steps.
1. Be yourself. Don't try to write like anyone else. Let your
personality shine through.
2. Tell a story. People love to hear an interesting story.
3. Limit yourself to 600 words. This is an ideal length for
most ezines. Format your article to 65 characters per line
with a hard return at the end of each line.
4. Have a clear opening, make three or five points it the
middle, and have a brief conclusion.
5. THIS IS THE BIG ONE. Give the reader a few steps he or she
can take to make your idea work for them. Tell them what to do
first, second, third to accomplish the task you are writing
about.
If the reader can take ACTION based on what you wrote (just
like you can now apply this formula to your writing) you will
have delivered valuable information to them. Do that and,
hopefully, they will keep reading your stuff! ;)
How to Find the Right Ezines
The absolute, 100% effective, surefire way to do this is to
use the Directory of Ezines. Sorry, couldn't resist. ;)
Look for ezines that have these three things. First, the ezine
content matches your article content. Second, the ezine
accepts articles. Third, the reader is someone who would be a
good customer for you. Once you nail down those basics you
have found the perfect market for your articles.
How to Approach the Editor
The BEST way to approach an editor is this.
1. Subscribe to the ezine.
2. Read a few issues.
3. Write a personal note commenting on what you enjoyed about
the issues that you read.
4. Offer your article as one that might fit in.
5. Ask to be informed if your article is run.
6. Thank them for their time.
7. Be available if they have questions.
If an editor chooses your article, the odds are they will run
your articles in the future as well. Stay in touch and you can
develop close relationships with literally hundreds of
editors. Remember that each editor represents thousands of
readers that you may never reach any other way. Also remember
that the editor is a busy person. Keep your email brief.
How to Maximize Your ROI
Include a "resource box" at the end of the article.
A resource box is where you sell the reader on going to your
website, subscribing to your ezine, or taking any other action
you want them to take.
Marketing with ezine articles is truly a win-win-win
proposition. The publisher wins because he or she gets great
free articles. The reader wins because your article is
informative and tells them how to accomplish an important task
as easy as 1,2,3. You win because hundreds of thousands of
readers see your selling message at the end of your article.
All of this with no out-of-pocket costs. Now THAT'S a
beautiful thing!
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Charlie Page is the owner of the Directory of Ezines, the
first and most comprehensive list of quality ezines that
accept advertising available on the Internet. Charlie can show
you how to sell more products and earn more affiliate
commissions using the Internet's #1 marketing method ... ezine
marketing!
CLICK
HERE to learn more ...
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