DOTCOMOLOGY AND PROFIT GLORY

INTRODUCTION

GETTING STARTED
MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE
Build It for Speed, Target your Market, Focus the Site, Credibility Is Crucial, Navigation should be simple, Consistency is the key, Content is King, Make your website interactive and personalized.

NAVIGATION
The aim of a website's navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.

DEFINING A USABLE SITE
A usable site will, Help users achieve a goal, usually to find something, such as information, or obtain something, such as a book.

BUILDING INTERACTIVITY AND PERSONALIZATION
Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can build a visitor’s trust and increase your sales.

CHOOSING A DOMAIN NAME
In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store. In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business.
 
TESTING AND PERFORMANCE
You have designed a very usable website, you have hosted it using a very reliable web hosting company, and you have integrated a safe and trusted payment processing system with your website. However, all these can prove to be useless until you know your site is actually working and accessible. If you want to create an accessible website, you will need to test, test and test again.

Tracking Your Sales - BUILDING CREDIBILITY AND MAINTAINING IT
Like any business, it is absolutely vital to track and maintain your sales records. You should have a clear understanding of your income and expenditures. There are many ways to keep track of your sales. Using orthodox methods such as keeping a paper journal is time consuming.

INTERNET BUSINESS IDEAS
LEVERAGE THE ADVANTAGES OF THE NET
WHAT BUSINESSES ARE SUCCEEDING ON THE NET?
2SHOULD YOU BE SELLING A PRODUCT OR A SERVICE?
IMPORTANCE OF BACK-END SELLING
CROSS-SELLING
SECRETS OF WINNING TRAFFIC THROUGH SEARCH
ENGINES
HOW SEARCH ENGINES WORK
TOP SEARCH ENGINES
SEARCH ENGINE PAGE-RANKING ALGORITHMS
KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH
ENGINES
WEB COPY FOR SEO
UBMITTING TO SEARCH ENGINES
SEARCH DIRECTORIES – THE BENEFITS OF BROWSING
Submitting to Search Directories
PAY-PER-CLICK — BUYING STATUS
Show Me the Money!Next:

 
Submitting to Pay-Per-Clicks
Google AdWords
LINK POPULARITY AND LINK ANALYSIS
Reciprocal Links and Partner Sites
Picking Your Partner
Inward Link Analysis
OPTIMIZING YOUR WEBSITE
MONITORING YOUR PROGRESS
THREE WORDS ABOUT SPAM
BUYING ADVERTISING AND KEEPING CUSTOMERS!.. 107
BANNERS
Banner Glossary
Banner Economics
TEXT LINKS
CLASSIFIED ADS
CULTIVATING NEW CUSTOMERS
CREATING EFFECTIVE ADS
ADVANCED AD TRACKING
GETTING RICH FROM AFFILIATE PROGRAMS
JOINING AN AFFILIATE PROGRAM
LAUNCHING YOUR OWN AFFILIATE PROGRAM
COOKING OFF THE SPAM
MANAGING AND TRACKING YOUR AFFILIATE PROGRAMS
EVALUATING YOUR WEBSITE’S PERFORMANCE
HOW TO ATTRACT AFFILIATES
Classifying Affiliates for Better Management
A Few Avoidable Errors
LINKSHARE – AFFILIATE NETWORK THAT WORKS
THE LEADING DIGITAL PRODUCTS AFFILIATE MANAGEMENT SYSTEM –
CLICKBANK
EXPLODING YOUR PROFITS THROUGH EMAIL
MARKETING
COLLECTING OPT-IN EMAIL ADDRESSES

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